On December 26, the 20th "Leather Logo Cup" China International Luggage and Leather Goods Design Competition preliminary review meeting was successfully held at the Holy Land Leather Brand Exhibition and Trade Center. It is reported that this competition is sponsored by the China Leather Association, undertaken by the People’s Government of Huadu District, Guangzhou, and the People’s Government of Shiling Town, Huadu District, Guangzhou. The Shiling Leather Leather Industry Research Center, China Leather Culture Park, Shengdi Leather Brand Exhibition and Trade Center Co-organize.

　　Shiling Town, Huadu District, Guangzhou City is a well-known domestic production base for luggage and leather goods, and has the reputation of "China's leather capital". The "Leather Logo Cup" China International Luggage and Leather Goods Design Competition witnessed the rapid development of the Shiling leather and leather industry for 20 years, and also tapped many design talents for the development of the Shiling leather and leather industry.

　　Since the preliminary competition started this year, the organizing committee has received a total of from the Academy of Fine Arts of Tsinghua University, Beijing Institute of Clothing Technology, Shanghai Donghua University, Shaanxi University of Science and Technology, School of Humanities of Northeast Normal University, Jiangxi Institute of Clothing Technology, School of Arts and Crafts of Inner Mongolia Normal University, Guangzhou Panyu The 1,078 entries of more than 40 colleges and universities, such as the Vocational Technical College, have attracted widespread attention and active participation from major universities across the country.

This year's China International Luggage & Leather Goods Design Contest, with the theme of "waking up", advocates that digital technology "wake up" the design concept from a distant time and space in the new era, and encourages participants to integrate outdoor technology with futurism and take a new look in luggage design Explore the outside horizon of the ecosystem! Generally speaking, this year's design level is relatively high and covers a wide range, covering formal bags, leisure bags, outdoor sports bags, travel bags, etc. All kinds of luggage design manuscripts are eye-opening. In addition to reflecting the craftsmanship of excellence, some works also have a unique artistic atmosphere.

In the whole selection process of the preliminary competition, the panelists have very strict criteria for the selection of works. For example, in terms of inspiration and creativity, does it fit the theme of the competition-"wake up", whether the design works are creative, and whether the source of inspiration has deep-level ideas; In terms of market transformation of works, whether the conversion is reasonable and the ease of conversion; in terms of design aesthetics, whether the overall appearance of the work is visually comfortable, whether the pattern layout is reasonable, and whether the details (shape, color, proportion, structure, etc.) are handled in place; In terms of aspects, whether material matching, material use, element integration is reasonable and practical application is feasible. The judging process of the preliminary competition was strictly in accordance with the principles of fairness, impartiality and openness. Finally, 60 excellent effect awards and 30 effect encouragement awards were selected.

It is reported that in order to ensure the originality, fairness and justice of the contest works, the organizing committee will make a 7-day public announcement on the results of the review after the review meeting and accept the common supervision of the public.

　　Chairman of the Expert Selection Committee, Professor Zhang Yuanyuan, said in an interview with the media that, in more than 1,000 ideas, he saw the craftsmanship of the future leather design talents for excellence. The enthusiasm of the students has also increased compared with previous years, and the creative and creative work of the works is fully reflected. The main performance is that it is closer to the future trend of luggage, which provides more possibilities for the market transformation of works.

After the review, the expert judges made a simple analysis and comment on the work of this competition. Based on their own experience and years of experience in guiding the competition, the requirements and sustainability of the future "Leather Logo Cup" China International Luggage and Leather Goods Design Competition Development made suggestions and reflections.