Since the outbreak of the epidemic, the offline sales model has been impacted. Under the new consumption upgrade, live streaming has become a hot word for consumption. Lots of employees of the offline real economy have poured into the live broadcast room one after another and started to capture new consumer hot spots and business opportunities. Some local governments have also begun to promote the integrated development of live broadcast e-commerce and professional wholesale markets, traditional business enterprises, and actively develop a new model of "online drainage + physical consumption".

　　From May 1st to 5th, 2020, Baigou, the largest luggage distribution center in northern China, was known as the world's luggage capital of Baigou. It held a unique Hedao International·First Baigou Live Cargo Festival. Nearly a thousand live streamer anchors were invited and recruited for this live broadcast, and 10,000 merchants from the three largest malls in the local area, such as luggage, commerce, and clothing, participated.

In this event, the merchants of the three malls provided tens of thousands of main products, including luggage, clothing, and small commodities. The anchors will carry out 2,000 live broadcasts on Kuaishou, Douyin, Taobao, Mushroom Street and other live broadcast platforms. Through live PK hits, they will win 10,000 yuan bonus and interact with ten million-level headline celebrity anchor Lianmai. Interact with netizens.

　　 Since the beginning of this year, net red belted goods have achieved multiple wins. First, the popular marketing techniques of Internet celebrities can stimulate consumption, especially when people do not leave their homes during the epidemic, and various business activities are temporarily suspended, which has a great impact on the retail industry. The use of Internet celebrities to bring goods can undoubtedly stimulate market consumption; Laihong can use its own influence and bargaining power to win high-quality and low-cost goods for consumers, so that consumers can benefit; Sanlai Wanghong's mode of bringing goods directly opens up the connection between consumers and businesses , "No middleman earns the difference."

The staff of Baigou New Town said that in the process of actively resuming production and restarting production in all walks of life, we will closely integrate with the market and develop ideas. This live broadcast will provide goods for Baigou merchants to destock, increase sales, and promote transformation. Help.

　　Affected by the epidemic, as the largest luggage distribution center in northern China, merchants in the Baigou market after the Spring Festival have suffered from slow sales compared to previous years. In response to such problems, the Baigou government has given full play to the exemplary role of the party organization's battle fortress, established a multi-level linkage mechanism, guided the market to resume production and production, innovated ideas, and organized various forms of marketing activities. This live broadcast brings goods It is one of the key activities.